Need inspiration? Check out some team-specific examples to get started.
Company
Objective 1: Grow our corporate global business
Key Results:
Hit company global sales target of $XX.
Increase the company average deal size by XX%
Reduce churn to less than XX% annually
Objective 2: Delight our customers
Key Results:
Increase customer retention by XX
Interview XX customers per month and get feedback
Achieve an NPS of XX.
Create 20 customer case studies
Objective 3: Delight our employees
Key Results:
Achieve a weekly Employee Pulse Score of XX+
Incorporate a “Win’s” section into our team meetings
Host monthly Q&A sessions with executives
Marketing
Objective 1: Boost social media engagement
Key Results:
Increase the number of daily posts from X to X
Increase the number of daily replies and interactions from X to X
Increase the marketing links from X% to X%
Objective 2: Gain more subscribers to the email newsletter
Key Results:
Increase the number of subscribers from X to X
Increase the open rate of the email newsletter from X% to X%
Create a content strategy for the next X upcoming months
Objective 3: Reduce the bounce rate % from the website
Key Results:
Increase the CTR from X% to X%
Conduct X A/B tests on various landing pages
Increase sign-ups from the marketing website by X%
Sales
Objective 1: Increase sales in X Market
Key Results:
Find X new customers in X market
Implement a new sales training program for our X team
Recruit X for our X market and team
Objective 2: Increase referral sales
Key Results:
Create a partnership contract and proposal with X company
Interview X partners
Close X deals from partners
Objective 3: Improve the efficiency of the sales department
Key Results:
Hire and onboard X new sales managers
Ensure all of sales department completes X training
Bring in X sales qualified leads
Customer Success
Objective 1: Increase product adoption
Key Results:
Have at least X live touches in 100% of accounts
Write engagement messages for X customer lifecycle points
Improve NPS score to X+
Objective 2: Drive revenue with Customer Success
Key Results:
Increase renewal rates by X%
Reduce churn by X%
Increase MRR by $X
Objective 3: Improve the efficiency of the customer support team
Key Results:
Ensure all of CS department completes X training
X% team maintaining a personal score of more than X
Onboard X number of Customer Success Reps
Objective 4: Live chat goals
Key Results:
Median first response 10 minutes
CSAT X%
Operations
Objective 1: Develop an excellent company culture.
Key Results:
Increase employee retention to X%.
Conduct quarterly work satisfaction surveys across the company.
Reach X% in average work satisfaction from the survey.
Objective 2: Improve internal document management
Key Results:
Choose and launch a new document sharing platform
Move X% of existing documents to a new system
Have each team create their own directory structure for documents and share it with the organization
Objective 3: Improve infrastructure and IT
Key Results:
Reduce service downtime by X%
Create alternate backup sources in case of emergency
Decrease response rate of IT Support by X
Human Resources
Objective 1: Increasing employee engagement
Key Results:
Increase engagement score in surveys from XX% to XX%
Increase survey completion by XX%
Increase score on eNPS by XX%
Objective 2: Improve employee recruitment speed
Key Results:
Attend X hiring events per quarter
Invest in an ATS (applicant tracking system)
Increase job ad spending to $X
Objective 3: Increase company culture
Key Results:
Host one virtual team-building event per month with XX% attendance.
Offer a development course each month with XX% participation.
Facilitate weekly coffee chats between peers and colleagues with XX% participation.
Objective 4: Boost career development
Key Results:
Add “career growth” conversations to all department’s 1-on-1 templates.
Create career roadmaps for X roles in each department.
Increase promotion rate by XX% in XX.
Software Engineering (Developers)
Objective 1: Build a world-class engineering team
Key Results:
Hire X new engineers with a diverse top of pipeline
Write X new posts each month on the engineering blog
Employee NPS with XX% response rate and a score above XXX
Objective 2: Improve our developer experience
Key Results:
Decrease build times in CI to X minutes
Reduce average time to merge PRs to X days
Eliminate test flakes
Objective 3: Maintain product stability
Key Results:
Maintain X 9’s of system uptime
Reduce the number of required hotfix deployments by XX%
Implement a monitoring and alerting system
Product
Objective 1: Increase community participation in product release
Key Results:
Host a launch event for new product releases
Increase the number of attends to the event by XX%
Increase the number of early adopters for a new release by XX%
Objective 2: Improve the quality of product releases
Key Results:
Reduce bugs during the development process by XX%
Increase sprint capacity from XX to XX SP
Individual developers contribute XX% more code reviews by the end of every sprint
Objective 3: Improve the stability of product releases
Key Results:
Decrease unscheduled downtime from XX h to XX h.
Decrease time between each release from XX days to XX days
Decrease number of emergency patches from XX to XX per quarter
Design
Objective 1: Improve Design Team Communication
Key Results:
Conduct weekly team update meetings discussing roadblocks and solutions
Add design updates in weekly company-wide meetings
Host one cross-functional meeting a quarter
Objective 2: Having a world-class user experience
Key Results:
Meet and collect feedback from partners in five different countries
Reduce task completion time for users from X minutes to X minutes
Communicate results and scores to the marketing team to highlight in social media post
Objective 3: Identify and improve on personal development areas
Key Results:
Add feedback conversations in each one-on-one
Conduct employee self-analysis after completing each project
Conduct 2 training sessions by the end of the quarter